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Becoming a Triple Threat Product Leader
Recently, I was in a conversation with an executive of a technology company. When I described my background, experience and capabilities in product management, he responded, “You’re a triple threat.”...
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Guest Post: If Product Marketing is so Strategic, why do I always get stuck...
NOTE: The following is a guest post by Jennifer Doctor. If you want to submit your own guest post, click here for more information. As product marketing professionals, we are tasked by senior...
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Guest Post – Remember, Product Marketing Comes First
NOTE: The following is a guest post by Jennifer Doctor. If you want to submit your own guest post, click here for more information. Aren’t the marketing automation tools great? They help you develop...
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Product Camps: Where Do We Go From Here?
After posting Are Product Camps Missing the Mark, I received a large number of comments, ideas, suggestions and thoughts that appeared on Twitter, LinkedIn, this blog and even an email. When you raise...
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Good Bye “Product Owner”, Hello “Backlog Manager”
by Saeed Khan A few weeks back, I wrote a pair of posts about the title/role of Product Owner in Agile development environments: The Scrum title “Product Owner” must die! A new (and better) definition...
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You Need Direction – Try a Product Marketing Roadmap
The couple is planning their vacation, and decided to take a car on this trip. They were looking forward to the adventures they could encounter along the way and the side diversions that would present...
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Change Your Words
Try this exercise. Go to your marketing collateral closet and pull a sales packet of information out. These are the same data/sell sheets, white papers and pretty pictures that you would pull if you...
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Worth Repeating: 8 Lessons we can learn from Infomercials
I posted this originally back in 2009. I used to watch the show Pitchmen on television. Unfortunately one of the two main characters — infomercial star extraordinaire Billy Mays — passed away suddenly...
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How well can you really understand your buyers?
By Saeed Khan I had the pleasure of meeting with a number of international region sales managers recently. They covered geographic regions including Western Europe, the Nordic countries, Eastern...
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Defining Millennial-Friendly Products
By Rivi Aspler I’ll admit that for the past few years, I disregarded trends such as the social enterprise, consumerism or gamification. The ‘Big-Data’ notion was the only trend that I had considered as...
View ArticleProvisional Personas: The Black Sheep of the Persona Family
by Heather Searl In the last few years, it seems that personas have gotten a bad rap. And in some UX circles, mentioning a provisional persona might get bring you some serious grief. Provisional...
View ArticleHe Said, She Said: Part 2 – How can PM and UX work together
By Saeed Khan and Heather Searl In the first part of this discussion, Heather and Saeed covered a number of topics related to both Product Management and User Experience, including working across...
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